Interior Design and Real Estate: Gray is the New Neutral!

As housing markets across the country becomes flooded with interested buyers, real estate professionals will be expected to sell their listings fast. Understanding current design trends can give you that edge. Consider adopting a contemporary design approach with your next listing. While negotiating skills are still an important aspect of a residential transaction, making sure a home is properly staged is also imperative.

According to TouchCMA, most people form their first impressions in just seven seconds. For an open house showing, this fact can make or break a potential deal.


Of course, curb appeal is an integral part of any home’s overall appearance. But, due to the fact that the most amount of an owner’s time is spent indoors, ensuring that its interior is just as attractive to prospective buyers is also a necessity.

You are probably aware, it’s best to use neutral colors when staging a home. This allows the visitors to better envision themselves living there. However, many top performing agents nationwide no longer consider beige and off-white to be the go-to hues. In fact, many have increasingly been incorporating the color gray to help sell homes, the National Association of Realtors reported.

“It’s the hot new neutral, a sleek and sophisticated color option that adds refinement to almost any room,” Debbie Zimmer, a paint and color expert with the Paint Quality Institute, told NAR. “Walls that are painted gray are great backdrops for almost any style of décor, and gray is such a dignified color that it can elevate the appearance of even the most modest furnishings.”

Are you considering design and staging before listing your seller’s home online? What recommendations are you offering?



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