Blog Archives

5 New Homeowner Tips On Home Maintenance

Many first-time homebuyers – particularly those who are members of the younger generation – aren’t quite ready for the additional responsibility that comes with maintaining a home. They may think that renting has prepared them for the tasks they have in store,

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Posted in Real Estate Life

How a few trees can lower monthly bills

How a few trees can lower monthly bills

Everyone likes the idea of planting a tree, but did you know that well-placed trees could lower monthly bills? While the benefit of helping the environment and improving your neighborhood’s aesthetic value might not be enough to motivate you to

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Posted in Real Estate Life

Real Estate Safety: Be Aware

Real Estate Safety

In honor of the memory of Realtor Beverly Carter, HMS® Home Warranty would like to take a moment to remind every real estate professional to be cautious and vigilant when it comes to safety. Arkansas Realtor Beverly Carter, 49, went missing

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Posted in Real Estate Life

The Reality of Working As A Real Estate Agent: What the Media Gets Right and Wrong

As a real estate professional, you know the realities of the work that goes into the home buying process. From winning the contract to hosting or attending open houses and getting to closing, there are hours of real work involved

Posted in Real Estate Life, Uncategorized

Will We All Live in 3D Printed Houses in the Future?

china-3d-printed-houses

If you have been paying attention to 3D printing, you know that people all over the world are making incredible advances in the technology’s applications as a means to create homes. We’re still a few years away from the first

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Posted in Real Estate Marketing & Technology

How to Beat the Feast or Famine Real Estate Cycle

Real estate professionals often report a “feast or famine” real estate cycle that causes stress and financial trouble. Instead of coming steadily throughout the month or year, it often seems like work in real estate comes all at once or

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Posted in Real Estate Life, Sales & Marketing

The Reality of Working As A Real Estate Agent: What the Media Gets Right and Wrong

Real Estate and the Media

As a real estate professional, you know the realities of the work that goes into the home buying process. From winning the contract to hosting or attending open houses and getting to closing, there are hours of real work involved

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Posted in Real Estate Life, Uncategorized

FAA Grounds Real Estate Drones

Real estate drones are a growing trend among tech-savvy real estate professionals and are being used to market homes with one of a kind aerial photos. However, the Federal Aviation Administration has some real concerns about this new technology. As

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Posted in Real Estate Technology, Technology - Agent Tools

NAR Existing-Home Report: May

As the weather continues to get warmer, there are more positive signs in the U.S. housing market that real estate professionals can get excited about. According to The National Association of Realtors Existing-Home Sales report for May, sales of existing-homes rose 4.9 percent

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Posted in Real Estate, Real Estate Market Updates

Selling Homes to the Millennial Generation

As a real estate professional, you have probably had a hard time avoiding the glut of articles decrying the fact that the millennial generation – comprised of people born between 1980 and 1995 – is not buying homes. Since the

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Posted in Real Estate Marketing, Real Estate Marketing & Technology

Social Media For Real Estate: How to Promote Posts on Facebook

Social media marketing is a must for the modern real estate agent. The Internet has no shortage of websites claiming that “audience building” and other methods can allow you to reach potential clients for free, but the easiest and most

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Posted in Real Estate Marketing

The Future of Real Estate Transactions: Bitcoin

If you’ve never heard of emerging global currency Bitcoin, don’t worry – you’re not alone. This volatile digital currency has only been around since 2010, and started at approximately $0.07 per coin. It later reached a peak of almost $1,200

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Posted in Real Estate Market Updates, Real Estate Marketing & Technology

Should you Hire a Professional Real Estate Photographer?

A picture may be worth a thousand words, but what those words say depends largely on the skill and knowledge of the person behind the camera. We all know that online listings with photos sell faster and for more money

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Posted in Real Estate Marketing, Real Estate Marketing & Technology

Real Estate Industry News: April Sales Figures

Existing-home sales increased for the first time in 2014 this April, according to the National Association of Realtors report.. Additionally, inventory numbers improved and home price growth moderated to a more sustainable rate. Total existing-home sales rose 1.3 percent to a seasonally adjusted

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Posted in Real Estate, Real Estate Market Updates

Closing Real Estate Deals in the Digital World

One crucial element of working as a modern real estate professional is staying ahead of the competition. There are more tools than ever to help you provide top quality service to your clients. There are a number of mobile apps

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Posted in Real Estate Life, Real Estate Marketing & Technology

3 Ways to Sell Sustainable Homes

Between global warming concerns and the energy savings that homeowners can realize with new eco-friendly appliances, the green housing market is taking off in America. Real estate professionals should be aware of the specific selling points available to better market

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Posted in Real Estate Marketing, Tips for Real Estate Professionals

4 Ways The Real Estate Industry Is Like The NBA Finals

With the NBA Finals heating up you might say we’ve got basketball on the brain. So without further ado, we present our top four ways that being a real estate agent is like being in the NBA Finals.    

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Posted in Real Estate, Real Estate Life

Bathroom Décor: How to Make a Small Bathroom Feel Bigger

Whether you are a homeowner trying to sell your home or a real estate professional trying to help sell a property, small bathrooms are a common problem. The average size of a U.S. bathroom has increased over the last few

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Posted in Home DIY, Real Estate Tips

Home Improvement Trends to Avoid

Upon finalizing the purchase of a home, many new homeowners will look at their new property to see which features they can enhance and modify to suit their personal taste. Often, these updates can have a positive effect on a

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Posted in Real Estate Marketing

NAR Chief Economist Predicts Home Sales Increase

In the coming months, real estate professionals across the country could see buying and selling activity increase considerably, as current numbers show the spring home buying season has been slow to start. During March, finalized transactions of single-family homes, condominiums,

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Posted in Real Estate Marketing

Home Maintenance Tips for Summer

As signs of winter disappear across the country, temperatures are rising considerably and influencing homeowners to spend more of their time outside. While the sunshine and excitement for outdoor recreation is a great reason to leave the house, now is

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Posted in Home DIY, Real Estate Tips

Staging to Sell May Not Be Effective

When attempting to sell a home, real estate professionals will often utilize a number of strategies aimed at enhancing the property’s appearance in hopes of attracting more buyers who are willing to pay top dollar. This practice – known as

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Posted in Real Estate Marketing, Real Estate Tips

Top Real Estate Apps To Help The Home Search

These days, real estate professionals assisting hopeful homeowners in a property search have a myriad of tools at their disposal. Aside from Multiple Listing Service websites on the Internet, agents can also utilize mobile devices and cutting-edge applications to match

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Posted in Real Estate Marketing

3 Open House Tips for Realtors

As real estate professional, we’re sure you know the act of selling a home requires a fair amount of effort – even though some agents make it look easy. From notifying interested homebuyers to enhancing a house’s curb appeal, marketing

Posted in Real Estate Life, Uncategorized

How to Be a Successful Realtor

  As listing season continues to heat up, you may find yourself becoming increasingly busy. As a real estate professional, you are tasked with acting in your clients’ best interests and getting their home to closing – but if you’re

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Posted in Real Estate Life, Real Estate Tips

Real Estate Blogging

  Between responding to clients, showing homes, drafting contracts, navigating negotiations and attempting to reach out to new prospects, real estate professionals’ are rather busy – especially during active listing season. However, amid the hustle and bustle, it is important

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Posted in Real Estate, Real Estate Marketing

Social Media For Realtors

  With mobile devices like smartphones and tablets becoming increasingly ubiquitous in the everyday lives of individuals with every passing day, it should be of no surprise that this technology is now being utilized for more purposes than ever. In

Posted in Real Estate Marketing, Uncategorized

Helpful ways to Reduce E&O Costs and Enhance Coverage

Although most real estate professionals go to great lengths to protect themselves from various risks, changes to the errors and omissions insurance market have changed the landscape of professional liability in recent years. As a consummate broker, it is important you

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Posted in Errors and Omissions Insurance, Real Estate Marketing

Interior Design and Real Estate: Gray is the New Neutral!

As housing markets across the country becomes flooded with interested buyers, real estate professionals will be expected to sell their listings fast. Understanding current design trends can give you that edge. Consider adopting a contemporary design approach with your next

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Posted in Home DIY, Real Estate Tips

Real Estate Design Trends for Baby Boomer Generation

As a real estate agent, you have probably seen your fair share of questionable design schemes come and go. Like many fashion trends, residential styles are popular for a short time, and then fade into obscurity. However, one real estate

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Posted in Real Estate, Real Estate Marketing, Real Estate Tips

Home Warranty Benefits for Home Sellers

Although television can portray home sales as quick, simple transactions, oftentimes, the process can be time consuming and complicated. Real Estate Professionals use their experience and depth of knowledge to facilitate negotiations and advise owners of the ways in which

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Posted in Real Estate, Real Estate Marketing, Real Estate Tips

Social Media Tips for Real Estate Professionals

Social media is here to stay. Real estate agents have increasingly been adopting the use of social media marketing to grow their network, heighten their business and improve their bottom line. More homebuyers and sellers are turning to their smartphones

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Posted in Real Estate Marketing, Real Estate Tips

Top Real Estate Agents: 4 Common Traits

Whether you’ve been in business for decades or days, you’ve likely given some thought to the different ways in which you conduct your business.  As a real estate professional, your clients look to your guidance and expertise in relation to

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Posted in Real Estate, Real Estate Marketing, Real Estate Tips

Real Estate Agents Increase Sales By Targeting Active Adults

With the start of the spring listing season just a few short weeks away, real estate agents across the country are concentrating on generating quality leads and researching the residential opportunities within their areas. Although some agents may target young

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Posted in Real Estate, Real Estate Marketing, Real Estate Tips

Is It Time to Refresh Your Personal Brand?

With 2014 well underway, your weekly schedule and monthly calendar is starting to fill up fast. This year is expected to be a busy one for real estate professionals across the country, as residential markets nationwide are continuing to see

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Posted in Real Estate, Real Estate Marketing, Real Estate Tips

Impact of Comfort Letters On Mortgages and Real Estate Sales

Although the financial crisis and Great Recession have ended, their effects are still being felt throughout America. Following the foreclosure of thousands of homes nationwide, many aspects of the real estate industry have been re-examined, and the tight credit market

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Posted in Real Estate, Real Estate Marketing

New-Home Sales Up Tick in 2014

While many real estate professionals may have been expecting a seasonal slowdown in buying and selling activity toward the end of the year, it seems 2013 finished on a strong note. And, with an increasing number of individuals across the

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Posted in Real Estate, Real Estate Market Updates

A New Real Estate Tool for 2014 – Client Surveys

With the first month of the New Year already in the books, you’re likely catching up on paperwork and getting organized for the coming selling season. As 2013 saw significant improvements in the frequency and size of residential transactions, many

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Posted in Real Estate Technology, Real Estate Tips

Ready For Real Estate Success in 2014?

As residential sectors across the country continue to show signs of improvement and mortgage rates remain well below historical norms, real estate agents nationwide may be gearing up for a busy year. 2013 proved to be fruitful for many, as

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Posted in Real Estate, Real Estate Life, Real Estate Marketing

2014 Time Management Tips for Busy Real Estate Professionals

With the conclusion of 2013 and the introduction of a new year, it’s time for a fresh start to get a jump on the upcoming 12 months. As the housing market continues to show signs of progress in the ongoing

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Posted in Real Estate, Real Estate Life

2014 Real Estate Business Planning: 3 Easy Tips

If you’re looking for ways to improve your current client database, enhance your rate of referrals and close more deals in real estate this year, now is the ideal time – before the busy listing season – to develop your

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Posted in Real Estate, Real Estate Life

Home Value Outlook for 2014.

Although fewer existing-home transactions were completed in November, NAR reported that the nationwide median sales price ticked up 9.4 percent year-over-year to $196,300. This could have been brought about by continued slips in the supply of available properties for many

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Posted in Real Estate Market Updates, Uncategorized

Better Business Planning in 2014

It’s that time of the year. As you wrap up 2013 and set your sights on success in the coming year, you need a plan. That means updating your business plan from 2013 or starting anew. If the thought of

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Posted in Real Estate, Real Estate Marketing

Who Moves During Christmas?

~Advice for realtors on Handling Sales with a Sense of Urgency and Delicacy Most families would never proactively choose to move during the holidays, but there are situations where it simply can’t be avoided.  Job relocation, bankruptcy or family circumstances

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Posted in Real Estate, Real Estate Marketing

Suggest a Licensed Contractor to HMS

Business Opportunity: Working with Contractors If you have been in real estate awhile, you have learned the value of knowing which contractors are the best in your area. HMS loves partnering with your preferred service provider. By helping us find

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Posted in Real Estate Marketing, Uncategorized

3 Realtor Marketing Strategies for the Holiday Season

It seems like we have experienced one of the craziest years in real estate in quite awhile.  In many markets, the gun went off in January, and it hasn’t stopped since.  This year, the industry came back with a fervor

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Posted in Real Estate, Real Estate Marketing, Uncategorized

Tips to Selling Real Estate During the Holidays

Buying or selling real estate around the holidays is stressful for you and your customer, here are tips that will help everyone remain festive. 1. First, find simple ways to make the home festive, but not so cluttered that it

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Posted in Real Estate, Real Estate Marketing, Uncategorized

The Weather Outside is Frightful – Now what do you do?

We’re heading into the holiday season. While it can be a fun time to celebrate with friends and family, it can also be a slow time for selling real estate.  So what do you do with this downtime? Here are

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Posted in Real Estate, Real Estate Marketing

How Top Listing Agents Leverage HMS Home Warranty

Top listing agents know how to include certain elements in a listing presentation that help them differentiate their service at a competitive listing appointment. Did you know that if a seller agrees to provide a home warranty to the buyer

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Posted in Real Estate, Real Estate Marketing

Is Your Online Real Estate Profile Out of Date?

The holiday season is a great time for an online profile makeover. Here are some suggestions on how to do it. Take a new professional photo. Believe it or not, winter is as good a time as any to have

Posted in Real Estate, Real Estate Marketing

Tips For NAR Convention San Francisco

We sure hope to see you at this year’s National Association of REALTORS® Convention and Exposition, November 8th – 11th in San Francisco, CA. San Francisco is one of America’s great cities with plenty of attractions to enjoy if you

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Posted in Real Estate, Real Estate Life

Staging Your Real Estate Listing For Halloween

The fall is a wonderful time – it’s the time when homes feel cozier and we all love to get out our turtlenecks and favorite old sweaters to bundle up. While the rush of pre back to school buyers is

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Posted in Home DIY, Real Estate

Looking for FREE Real Estate Marketing Tools – Check out HMS Marketopia!

It can be expensive to market a property these days.  It’s important to have both electronic and printed materials – the costs of printing and distribution can really add up! HMS Marketopia has everything you need to promote a property

Posted in Real Estate, Real Estate Marketing

Four Ways To Improve Your Real Estate Listings

As much as people talk about online marketing, REALTORS® know that the most effective way to sell a home is to publish the listing in the MLS. Aside from making sure that the listing is accurate, there are a few

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Posted in Real Estate, Real Estate Marketing

Best Mobile Apps For Real Estate Agents

The world of mobile applications for real estate can be overwhelming and complicated. After all, there are millions of mobile applications and any given type of products may have dozens of choices. Our HMS team has been on a mission

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Posted in Real Estate, Real Estate Technology

Using Facebook to Attract Real Estate Buyers

1. Begin by Listening The first key to attracting real estate buyers is knowing how to “listen” on Facebook. Facebook is a very noisy place. Just staying current on your newsfeed can take some time if you have a lot

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Posted in Real Estate, Real Estate Marketing

How Real Estate Agents Can Use LinkedIn to Boost Business

The droning drum of how to use social media in real estate marketing keeps its steady beat. Facebook has become such a shark tank for self-promoting marketers, that consumers are beginning to get aggravated. Facebook was never really intended for

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Posted in Real Estate, Real Estate Marketing

Grow Your Real Estate Business By Being Responsive

Today’s consumers expect real-time communications. When they send a text, they want a quick response. When they send an email, they want answers in minutes, not hours or days. When they make a phone call, they believe their call will

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Posted in Real Estate Marketing, Uncategorized

What Makes You A Unique Real Estate Agent?

Consumers want to know why they should choose to work with you.  Why are you best real estate agent suited to help them buy a home?  What unique expertise do you have that is ideally suited to their needs? These

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Posted in Real Estate, Real Estate Marketing

Hot Real Estate Market Strategy Tips

Today’s real estate market is very exciting.  Home prices are up and sales volume is up for just about every price point.  According to the Corelogic Housing Price Index (HPI), one of the leading authorities on real estate housing prices

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Posted in Real Estate, Real Estate Marketing

Use “Edutizing” To Become The Local Real Estate Expert

There’s a fascinating video from the authors of the book Socialnomics that states that 90% of people trust peer recommendations and yet 14% trust advertising. The traditional focus of real estate ads concentrate on talking about how great an agent

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Posted in Real Estate Life, Uncategorized

Using Your Past Clients to Attract New Real Estate Buyers

Top Producing real estate agents work really hard for their clients.  They go above and beyond the call of duty to ensure that every transaction is completed without a hitch.  They work on weekends, holidays and put in more than

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Posted in Real Estate Marketing, Uncategorized

Top 4 Real Estate Tips: Winning In a Multiple Bid Situation.

In today’s hot real estate market, many homes are receiving multiple offers within hours of the listing going live. If you want to be the agent that gets the deal for your buyer, you are going to need to be

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Posted in Real Estate, Real Estate Marketing

Top 5 Ways to Sell Your Client’s Home FAST! (Part 2)

Great news! You were able to secure a new client interested in listing their home for sale. Now what do you do to sell the home as quickly as you can? This is the second of two articles to provide

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Posted in Real Estate, Real Estate Marketing

Reduce Real Estate Risks With an HMS Home Warranty.

There are certain real estate markets in America today where the average number of days that a listing is on the market has moved down below 10. It is not uncommon for agents to tell their buyer that if they

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Posted in Real Estate, Real Estate Marketing

How to Sharpen Your Negotiation Skills In A Hot Market.

The real estate industry is in a much better place. The market is much more vibrant than it has been for the past few years.  In times like these, negotiation skills are even more important. According to the 2012 NAR

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Posted in Real Estate, Real Estate Life

How to Use Pent Up Demand to Get a Seller’s Real Estate Listing

There is an awful lot of emotional consideration running through a seller during the process of choosing a real estate agent to list their home for sale. To begin with, there is a lot of work to get the home

Posted in Real Estate Marketing, Uncategorized

5 Ways to Be the ONE Real Estate Agent That a Seller Calls.

According to the 2012 NAR Profile of Homebuyers and sellers, 2/3 of sellers contact only one agent when they’re looking to sell their home and 85% contact only two agents. So what can you do to be the “one” agent they

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Posted in Real Estate, Real Estate Marketing

4 Tips For Selling a Home Quickly in Today’s Market

An economist will use the term Market Velocity to describe the speed of property transactions. Factors such as supply and demand are the historic regulators of velocity. In real estate, we call the supply side of the equation inventory. The

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Posted in Real Estate, Real Estate Marketing, Uncategorized

3 Ways to Convince a Homeowner To Sell Their Real Estate

In just a few short months, the real estate industry has experienced a huge change. We have moved from too much inventory to too little.   Thanks to a recovering economy and record low mortgage rates, we now have more buyers

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Posted in Real Estate, Real Estate Marketing

Tips for More Impactful Real Estate Listing Presentations

Listing presentations are a fundamental builder of long-term success in real estate. Building a great listing presentation requires planning. And delivering a great listing presentation demands practice. Here are a few tips that we have picked up in our work

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Posted in Real Estate, Real Estate Marketing

Shhh…Here’s One of the Secrets of Top Producers

It’s not easy to be a top producer in real estate. It takes a ton of hard work, commitment, consistency, mixed with a great personality, focus on service excellence and a bit of luck tossed in on top. In most

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Posted in Real Estate, Real Estate Marketing

Secure a New Real Estate Listing in 4 Simple Ways.

Inventory is tight today.  There are tons more interested buyers than there are homes for sale right now.  When you are lucky enough to get in the game to list a property you want to sure you win the deal.

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Posted in Real Estate, Real Estate Marketing

How to Earn a Client for Life in Real Estate!

HowtoEarnaClientforLife-300x200

As real estate professionals, it’s more profitable to keep a client for life than to continue to attract new clients.  As sales people we all have good intentions about staying in touch with past clients, but we don’t always do

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Posted in Real Estate, Real Estate Marketing

How to Create a Winning Plan for Your Real Estate Business

Over the last 30 plus years of working with real estate professionals, we’ve noticed that top producers not only create a business plan for the year – they continually work it.  They refer to it every week and they amend and revise

Posted in Real Estate, Real Estate Marketing

6 Keys To Building Customer Loyalty In Real Estate

In real estate trusted relationships with your clients are the most important asset you can develop. The reality is, life is complicated. We all get caught up on the challenge in front of us rather than the bigger goals in

Posted in Real Estate, Real Estate Marketing

Revamp Your Real Estate Marketing Tools In 2013

The real estate market in 2013 seems to have been kicked off with a bang!  Prices are rebounding according to the latest pricing studies just released from coreLogic.  Inventories are much tighter and homes are selling more quickly. While these

Posted in Real Estate Marketing

Errors & Omissions Insurance Is Not The Only Answer.

Nobody believes they will be sued, but as we know, it happens often. For example, a client believes you did not represent them correctly or they think you withheld a piece of  information just to make a commission  We all recognize

Posted in Errors and Omissions Insurance, Real Estate Marketing