Blog Archives

How to get your new year off on the right foot

People across the country start off every new year with their New Year's resolutions with the intention of using these promises to themselves to improve. This year will be no different, and real estate agents can use their own New Year's resolutions to enhance their real estate marketing and businesses.

People across the country start off every new year – and their New Year’s resolutions – with the intention of using these promises to improve themselves. This year will be no different, and real estate agents can use their own New Year’s resolutions to enhance their real estate marketing and businesses.

Posted in Real Estate Life

What you can learn from a real estate deal that didn’t happen

One of the keys to success is learning from failure. No situation is negative through and through, and by recognizing the silver lining of a deal that didn't happen, you can make sure future transactions go better.

One of the keys to success is learning from failure. No situation is negative through and through, and by recognizing the silver lining of a deal that didn’t happen, you can make sure future transactions go better.

Posted in Real Estate Life

How to stay on top of your real estate game

To reap the benefits that real estate agency offers you'll have to stay on top of your game.

To reap the benefits that the real estate industry offers you’ll have to stay on top of your game.

Posted in Real Estate Life

​’Tis the season: Holiday cards make for a perfect real estate marketing idea

Keeping in touch with past clients and potential new ones is important for retaining them later on, as well as generating new leads. One of the best ways to do this in December? With holiday cards.

Keeping in touch with past clients and potential new ones is important for retaining them later on, as well as generating new leads. What’s one of the best ways to do this in December? With holiday cards.

Posted in Real Estate Life, Real Estate Marketing

Slow down? Here’s how you can stay on top of your real estate game

December is known to be a slow month in home sales, but the best real estate agents don't let that affect their productivity.

December is known to be a slow month in home sales, but the best real estate agents don’t let that affect their productivity.

Posted in Real Estate Life

How agents can turn LinkedIn into a valuable real estate marketing tool

LinkedIn can be more than a professional networking resource, it can be a powerful real estate marketing tool as well.

LinkedIn can be more than a professional networking resource, it can be a powerful real estate marketing tool as well.

Posted in Real Estate Marketing

How to save potted plants in the winter

Keeping a potted plant alive through the winter is all about planning.

Keeping a potted plant alive through the winter is all about planning.

Posted in Home DIY

Can AirBnB create a real estate market of untapped homebuyers?

There are numerous ways real estate agents can sell people on a home: the thought of turning it into a dream house, the sense of community, the tax advantages and now, the opportunity to make money as an Airbnb host.

There are numerous ways real estate agents can sell people on a home: the thought of turning it into a dream house, the sense of community, the tax advantages and now, the opportunity to make money as an Airbnb host.

Posted in Real Estate Technology

Focus on the positives: How ‘workaholics’ can stay stress-free

It is important to remember, for those workaholics out there especially, not to work too much - a bit of relaxation can actually boost productivity.

It is important to remember, especially for those of us who tend to be workaholics, a bit of relaxation can actually boost productivity.

Posted in Real Estate Life

Not just for turkey and pie – use Thanksgiving to improve your real estate marketing

The weeks leading up to Thanksgiving are not only a great time to sell homes, - due to lower inventory and decreased competition - they also offer an opportunity for creative real estate marketing.

The weeks leading up to Thanksgiving are not only a great time to sell homes – due to lower inventory and decreased competition – but they also offer an opportunity for creative real estate marketing.

Posted in Real Estate Marketing

How your competition can improve your real estate marketing

How your competition can improve your real estate marketing

The goal is always to be the best real estate agent possible. On the surface, this feels like outpacing your competitors – but sometimes, your competitors can be your greatest resources.

Posted in Real Estate Marketing

How to DIY decorate for Halloween

How to DIY decorate for Halloween

It’s the end of October, and that means Halloween is in full swing. You’ve probably seen a whole bunch of themed decorations around your neighborhood, and wondered how you can get in on the action.

Posted in Home DIY

Realtor-created technology service offers help to agents

Florida Realtors introduced a helpline to assist real estate professionals bewildered by some of the more confusing system and device upgrades that leave agents scratching their heads.

Florida Realtors introduced a helpline to assist real estate professionals nationwide who are bewildered by some of the more confusing system and device upgrades that can leave agents scratching their heads.

Posted in Real Estate Technology

The art of the humblebrag: The best way to share real estate success stories

The art of the humblebrag: The best way to share real estate success stories

Where’s the line between sharing some good news and bragging about individual accomplishments?

Posted in Real Estate Marketing

The best cities to buy homes for military veterans

Military families have specific real estate needs.

The typical military family is always on the move. With one spouse deployed every couple of years, there are few military households that stay put for long.

Posted in Real Estate Marketing

Are millennials buying homes? Money may not be the main holdup

Are millennials buying homes? Money may not be the main holdup

Why aren’t millennials buying homes? Is it because of low income, high debt – including student loans – or something else entirely? According to some experts today, millennials aren’t stuck as renters because of financial factors in the real estate market, but because they don’t know where to begin.

Posted in Real Estate Market Updates

3 ways to come up with creative real estate marketing ideas

3 ways to come up with creative real estate marketing ideas

Real estate agents need to keep their creative juices flowing, especially when it comes to marketing. Here are a few simple tips to improve creativity.

Posted in Real Estate Marketing

Kitchen design tips for those remodeling on a budget

Kitchen design tips for those remodeling on a budget

Kitchen remodels are one of the most popular among homeowners, but they tend to be expensive. Here are a few tips to get that great kitchen on a budget instead.

Posted in Home DIY

How homeowners can get creative with old paint chips

How homeowners can get creative with old paint chips

Many homeowners just throw paint chips away. But did you know that these little pieces of colorful paper can actually turn into some really cool arts and crafts projects?

Posted in Home DIY

How your resume can highlight your real estate agent skills

How your resume can highlight your real estate agent skills

Whether known as a real estate agent resume or a real estate biography, the goal is the same: to show off your skills, expertise and knowledge of the industry.

Posted in Real Estate Marketing

Real estate characteristics: Accessibility is a must for agents

Real estate characteristics: Accessibility is a must for agents

Accessibility and real estate agent go hand in hand. In order to be a top real estate agent, you have to be available for your clients.

Posted in Real Estate Life

Real estate agent safety: 4 smart tips

Real estate agent safety: 4 smart tips

Safety in the real estate industry should be an important topic year-round. Of course, this doesn’t just mean awareness of the statistics involving Realtor safety – although incredibly valuable – it also means actionable tips to improve on-the-job security.

Posted in Real Estate Life

What is the Claim-No-Claim Warranty? [VIDEO]

What is Claim-No-Claim?

When was the last time you received a benefit for not using a product or service?

Posted in Home Warranty Videos, Real Estate Life

4 simple ways to protect your clients [VIDEO]

4 simple ways to ensure your clients have Home Warranty coverage

Transcript Did you know that there are four easy ways to enroll your clients? Hello again, and welcome back. Home warranty protection is important protection for sellers, buyers and agents, and we make it simple to get coverage. You can enroll

Posted in Home Warranty Videos, Real Estate Technology

4 real estate agent tips learned from the NFL

4 real estate agent tips learned from the NFL

Football is finally back, and for many, the season brings Sundays on the couch watching favorite teams. While most people will be rooting for a win, top real estate agents may see football through a different lens.

Posted in Real Estate Life

How does an HMS Home Warranty benefit real estate agents? [VIDEO]

How does an HMS Home Warranty benefit agents?

Real estate agents often ask us how a home warranty benefits them.

Posted in Home Warranty Videos, Real Estate Life

Why the personal touch is ideal for real estate marketing

Why the personal note is ideal for real estate marketing

Handwritten letters are few and far between today. For an agent who wants his or her marketing to stand out, the personal note can be the way to go.

Posted in Real Estate Marketing

Will rent-to-own homes have an effect on real estate agents?

Will rent-to-own homes have an effect on real estate agents?

Once a staple of the pre-bubble housing market, rent-to-own homes are once again becoming a popular option among potential homebuyers. This economic trend will likely have an effect on the real estate market as a whole, including agents and brokers.

Posted in Real Estate Market Updates

Why a mobile-responsive real estate website is a must

Why a mobile-responsive real estate website is a must

How important is a real estate website tailored for mobile devices? Incredibly. According to a recent Gallup poll, more than half of all smartphone users check their phones at least a few times an hour.

Posted in Real Estate Technology

Moving on up: Real Estate Buyers in search of bigger homes

Moving on up: Buyers in search of bigger real estate

Move-up buyers are a big trend in today’s housing market, and what they need from their agents can be quite unique.

Posted in Real Estate Market Updates

Top tech tools that help you to sleep easily – and stay hyper focused the next day

Top tech tools that help you sleep - and stay focused the next day

How rested do you feel in the morning? If you’re like most of us, the answer is not very. That’s because a good night’s sleep can be hard to come by, especially for top real estate agents.

Posted in Real Estate Life

Premier Home Warranty Upgrade Benefit for Real Estate Clients [VIDEO]

How the premier upgrade package benefits agents and clients

How can agents provide additional Home Warranty protection for their buyer clients?

Posted in Home Warranty Videos, Real Estate Life

3 reasons to choose home warranty coverage? [VIDEO]

What is the right way to choose a home warranty?

Are you interested in a home warranty, but not sure whether or not it's right for you?

Posted in Home Warranty Videos, Real Estate Life

Seller and buyer Home Warranty Benefits? [VIDEO]

Seller and buyer Home Warranty Benefits?

Is a home warranty worth the investment? For buyers and sellers, the answer is yes.

Posted in Home Warranty Videos, Real Estate Life

How to get started on your DIY home gym

How to get started on your DIY home gym

Across the country, many homeowners are opting for a cost-effective, DIY home gym that can rival even the best gyms of luxury real estate.

Posted in Home DIY

Luxury real estate to the average home: Top architectural styles across the US

Luxury real estate to the average home: Top architectural styles across the US

Whether it’s luxury real estate or the average home around the corner, unique and creative architecture is a big part of the housing market.

Posted in Real Estate Life

4 unusual August holidays to tie into your real estate marketing plan

4 unusual August holidays to tie into your real estate marketing plan

Holidays can be the perfect excuse to connect with current and potential clients, and August is full of them – if you know which ones to look for.

Posted in Real Estate Marketing

3 real estate marketing tools learned from the hottest summer TV

3 real estate marketing tools learned from the hottest summer TV

The hottest summer TV today can actually provide a fair bit of insight into your real estate marketing plan, and, believe it or not, offer up a few lessons you can use at work the next morning.

Posted in Real Estate Marketing

eClincher can up your real estate social media ROI

Real estate technology news: How eClincher can up your social media game

Is part of your day devoted to multiple social media accounts? Are you frequently posting on Facebook, Twitter and LinkedIn? If so, then you’ve likely looked at social media management software before. These real estate technology tools are great for juggling multiple accounts, checking in on your activity and seeing which posts are performing well.

Posted in Real Estate Technology

When and why building a real estate team is a smart business plan

When and why building a team is a smart real estate business plan

While plenty of real estate agents tackle their duties on their own, some are opting for a different strategy: building a team.

Posted in Real Estate Life

3 tips for real estate agents to teach clients how to winterize a home

3 tips for real estate agents to teach clients how to winterize a home

With fall fast approaching, homeowners should do some DIY fixes to ensure their homes are ready for the new season.

Posted in Home DIY

4 tips for real estate agents: Use your personality to your advantage

4 tips for real estate agents: Use your personality to your advantage

The stereotypical real estate agent is outgoing. However, many introverts and shy agents can be just as successful.  By using your personality type to your advantage, success in the real estate industry is achievable.

Posted in Real Estate Life

“Help With Moving Out” Tips For Your Real Estate Clients

Housing trends: How to move without the hassle

Homebuying is heating up in the real estate market, and more families are going to be moving soon.

Posted in Home DIY

What young real estate agents should do when they first get a license

What young real estate agents should do when they first get a license

Your formal real estate agent training is complete. You’ve shown you’ve got the skills and you finally have your license. Now what?

Posted in Real Estate Life

3 fabrics that can upgrade your home styling

3 fabrics that can upgrade your home styling

Here are three different fabrics you can incorporate into your home to add a quirky twist to your personal style.

Posted in Home DIY

What is covered under a home warranty? [VIDEO]

What is covered under a home warranty?

Say you are running the dishwasher and it suddenly breaks. What do you do? Are you on the hook for costly repairs?

Posted in Home Warranty Videos, Real Estate Life

Home warranty or homeowner’s insurance: Which is which? [VIDEO]

Home warranty or homeowner's insurance: Which is which?

What is the difference is between a home warranty and a homeowner's insurance policy?

Posted in Home DIY, Home Warranty Videos

Real estate market trends: How to decorate for summer

Real estate market trends: How to decorate for summer

The real estate market is full of seasonal trends. Now that summer is officially upon us, it is the perfect time to ditch the spring decor in favor of something a bit warmer, so to speak.

Posted in Home DIY

What ‘Casamatic’ says about real estate search engines

What 'Casamatic' says about real estate search engines

A new tech tool, “Casamatic,” is changing how buyers search for real estate. As a result, it shows that times are changing.

Posted in Real Estate Technology

How young real estate agents can choose their first brokerage

How young real estate agents can choose their first brokerage

Finding the perfect brokerage is a key step for any young real estate agent. Here is how to get started.

Posted in Real Estate Life

Why your real estate marketing should include multigenerational homes

Why your real estate marketing should include multigenerational homes

The number of multigenerational homes is on the rise, and real estate agents can cater to this niche with a more holistic marketing approach.

Posted in Real Estate Marketing

How top real estate agents are like pro baseball players

How top real estate agents are like pro baseball players

Baseball player? Real estate agent? These two professions actually have a lot in common.

Posted in Real Estate Life

Include the Fourth of July in your real estate marketing plan

Include Fourth of July in your real estate marketing ideas

The Fourth of July is a great marketing opportunity for real estate agents. Here is how to tailor your marketing around this American holiday.

Posted in Real Estate Marketing

Why staging a home for sale makes a difference

Why staging a home makes a difference

There are currently two schools of thought – empty homes sell better, because buyers can imagine their own life in the space. The other is that staging a home is better, because it will show buyers the true potential of the home.

Posted in Real Estate Marketing

Housing trends: How to use artwork to decorate a home

Housing trends: How to use artwork to decorate a home

Art doesn’t have to break the bank. Here is how to use art to decorate on a budget

Posted in Home DIY

Real estate technology: Will the Apple Watch revolutionize the industry?

apple-watch-6_1

The newest real estate technology trend is the Apple Watch. What will the effects be on real estate?

Posted in Real Estate Technology

How JotForm complements the best real estate agent websites

How JotForm complements the best real estate websites

Creating an engaging website is a must. Through technology like JotForm, you’ll be able to do just that.

Posted in Real Estate Technology

Housing market trends: Boomerang buyers returning

Housing market trends: Former homeowners set to return

The housing bubble lead to a number of foreclosures, short sales and other distressed properties. Now, however, these homeowners are back in a big way, and that could impact real estate professionals.

Posted in Real Estate Market Updates

How to attract birds to your yard

How to attract more birds to your backyard

In some cases the best home feature is a wild animal. Here are a few interesting ways to attract birds to your backyard.

Posted in Home DIY

3 simple tricks to spring clean on a budget

3 simple tricks to spring clean on a budget

Summer is nearly here, and that means it is the last chance to do some spring cleaning. Here is how to do it on a budget.

Posted in Home DIY

Thanks to a data scientist, the perfect U.S. road trip now exists

Thanks to a data scientist, the perfect U.S. road trip now exists

Take a “virtual tour” through the country while you prepare for this summer’s road trip. Use this map to find the best route for your own cross country road trip, wherever you live.

Posted in Home DIY

Gone to the dogs? Today’s home design has pets in mind

Gone to the dogs? Today's home design has pets in mind

Typically, a home is designed for the human occupants. However, many homeowners are incorporating their pets into their design elements.

Posted in Home DIY

Act like a politician to attract more clients

Act like a politician to attract more clients

The real estate industry shares some similarities with politics – agents have to meet and great in the community and raise public awareness of their skills – and agents who act a little like a politician can bring in some more clients.

Posted in Real Estate Marketing

5 tech tools used by sellers’ agents

5 tech tools used by sellers' agents

Technology is a valuable asset to home sellers. Here are a few tools that home sellers and their agents can use to get their listings noticed.

Posted in Real Estate Technology

How to balance technology and the human element

How to balance technology and the human element

Technology is great for real estate, but the industry will always depend on people. Here is how to balance tech tools and the human-side of the business.

Posted in Real Estate Technology

4 tips for real estate agents: Help homeowners out from underwater mortgages

4 tips for real estate agents: Help homeowners out from underwater mortgages

If your client is facing an underwater mortgage, here are a few tips to help them find their way back above water.

Posted in Real Estate Life

Online or offline? Which option makes for the best lead generation process

Online or offline? Which option makes for the best lead generation process

Professionals could target online or offline leads, but each option has its pros for real estate agents.

Posted in Real Estate Marketing

Positivity counts: How to be a successful real estate agent

Positivity counts: How to be a successful real estate agent

Our attitude directly impacts our profession. Real estate agents who are positive, motivated and optimistic will be in a better position to succeed.

Posted in Real Estate Life

How to stage a home on a budget

How to stage a home on a budget

Sellers want to sell fast, but they may not have a lot of budget flexibility. Here is how to stage a home without breaking the bank

Posted in Design & DIY

4 smartphone apps that help around the house

4 smartphone apps that help around the house

Here are four smartphone applications that can make cleaning up a whole lot easier.

Posted in Real Estate Technology

3 home repairs that can make or break a sale

3 home repairs that can make or break a sale

Here are three home repairs that can take an OK listing and turn it into a great one.

Posted in Home DIY

Why Meatless Monday can be a smart idea

Why Meatless Monday is a smart idea

The daily grind for real estate professionals can be a lot to handle. Sometimes, a brief nutritional switch – and some public awareness – is all it takes to get back in the game.

Posted in Home DIY

How ‘smart homes’ are taking over real estate

How 'smart homes' are taking over real estate

What is a “smart home,” anyway? This isn’t just another trendy real estate term – smart homes are properties that incorporate technology into the home’s very features, like Internet-connected thermostats, automatic lights and intelligent security systems.

Posted in Real Estate Technology

How to smoothly transition into your retirement

How to smoothly transition into your retirement

Given the day-to-day nature of the real estate business,  sometimes the hardest part of retirement is simply the lack of work. Here are a few tips to make that transition a simpler proposition.

Posted in Real Estate Life

Survey: Millennial buyers lean on parents for homebuying costs

Survey: Millennial buyers lean on parents for homebuying costs

While more millennials are entering the market, they aren’t doing it alone. Today, many of Gen Y generation are asking their parents for financial help.

Posted in Real Estate Market Updates

What do millennial home buyers want to see in an agent?

What do millennials want to see in an agent?

What do millennial buyers want to see in an agent? Here are a few of the main examples.

Posted in Real Estate Marketing

Will the new CFPB mortgage rules affect real estate agents?

Will new CFPB mortgage rule affect real estate agents?

August 2015 is the beginning of new mortgage rules from the CFPB. How will this affect real estate professionals, and how can they prepare?

Posted in Real Estate Market Updates

Real Estate Skills: Adopt the habits of top agents

Real Estate Professionals: Adopt the traits of skilled agents

It is easy to fall into a few bad habits. The best real estate professionals know which skills work and which ones don’t. Here are a couple traits that all agents should have and a couple to improve on.

Posted in Real Estate Life

Real Estate Marketing Ideas: Why Instagram is ideal with younger clients

Real Estate Tools: Why Instagram is ideal with younger clients

The millennial generation is a substantial force in the housing market. It can be tough to connect with these clients, however, certain social media sites make it a bit easier.

Posted in Real Estate Technology

Is refinancing a smart choice for certain homeowners?

Is refinancing a smart choice for certain homeowners?

Some homeowners may be constricted by costly mortgages. Is refinancing the right solution for them?

Posted in Real Estate Market Updates

What will be the biggest housing trends in Spring 2015?

What will be the biggest housing trends in Spring 2015?

It pays to know what is going on in the real estate market, and each year it seems that new trends take hold across the country. Here are four that could impact the spring housing market.

Posted in Real Estate Market Updates

4 interesting real estate stats that will help realtors excel in 2015

4 interesting stats that will help Realtors excel in 2015

Real estate is constantly in flux. These four statistics will shed some light on the direction the market will take in 2015.

Posted in Real Estate Market Updates

How real estate agents can become community leaders

How real estate agents can become community leaders

Community involvement is a fantastic way for any real estate agent to network, promote their business and position themselves as industry experts. Here’s how to get involved in the community.

Posted in Real Estate Marketing

How real estate agents can stay up-to-date with technology advancements

How real estate agents can stay up-to-date with technology

Sometimes it feels like a new gadget or tool is released on a daily basis. You want to make sure you are using the newest and the best – but with the wide range of technology out there today, you may not be sure which options are right for you.

Posted in Real Estate Technology

Real Estate Sales: How communication can build strong customer relationships

Real Estate Sales: How communication can build strong customer relationships

Sales can be up and down if you aren’t always on the hunt for that next client. Here is how to use communication to generate prospects and clients.

Posted in Real Estate Marketing

Home Warranty 411: Visual Inspection and Mechanical Test in the Winter Months

Home Warranty 411: Visual Inspection and Mechanical Test in the Winter Months

Home warranties generally cover mechanical failures of covered systems and appliances that are on the property and in proper operating condition on the effective date of the agreement. But what can one do in the winter when the temperatures are below the manufacturer threshold to mechanically check the air conditioning or a swimming pool has been properly winterized?

Posted in Real Estate Life

How REITs can complement retirement planning

How REITs can complement retirement planning

After selling homes for a living, you may not feel like you have enough time for a serious look into the world of real estate investment. You may wish to consider it, however, given the high potential of REITs.

Posted in Real Estate Market Updates

3 smart tips to improve a real estate call-to-action

3 smart tips to improve real estate CTAs

A good CTA is essential, but where are you going to put it to get your readers to notice it? There are lots of options!

Posted in Real Estate Marketing

Real Estate Tips: How the Dodd-Frank Act could affect agents

Real Estate Tips: How Dodd-Frank could affect agents

While Dodd-Frank will change the real estate market, it won’t stop homebuying in its tracks.

Posted in Real Estate Market Updates

3 ways to best showcase kitchen plants

3 ways to add plants to your kitchen

Plants are a great way to make a kitchen feel alive, and some even provide extra herbs and spices. Check it out!

Posted in Home DIY

The best tools for real estate agent safety

The best real estate tools for agent safety

Safety is no laughing matter, but the unfortunate reality of the real estate industry is that it is easy to forget that meeting clients alone, often in an empty home, is a risky business.

Posted in Real Estate Technology

‘The Snug’ and what it says about millennial homeowners

'The Snug' and what it says about millennial homeowners

Time Inc. recently released TheSnug.com, a home DIY aggregator that pulls DIY projects from across the web. What does the growing popularity of this site say about its target audience: millennials?

Posted in Home DIY

Building customer trust: 3 ways to show your buyers that you work for them

Real Estate Professionals: 3 ways to show your buyers that you work for them

There are a lot of trust issues between buyers and real estate agents that center around the agent’s true motivations. Here are four ways to show your buyers that you are working for their interests.

Posted in Real Estate Life

Google Fiber and what it means for local property values

Real Estate Market: Google Fiber and what it means for local property values

Google Fiber – the super fast Internet and television connection – will drastically increase your property value. Yes or no?

Posted in Real Estate Technology

What real estate lessons can you learn from popular brands?

What can your brokerage learn from popular brands?

You know the feeling you get when you walk into a Starbucks? An Apple store? These are two of the best brands in the world, and they have gotten to the peak not only by focusing on customer service, but by creating an experience.

Posted in Real Estate Marketing

Real estate jumpstart marketing: Get ahead of the spring home market

Real Estate Marketing: Get a Jump Start on the Spring Market

The spring is a wonderful time of year when flowers bloom, snow melts and people start listing their homes.

Posted in Real Estate Marketing

Overlooked sources of home down payment assistance

Overlooked Sources of Down Payment Assistance

With interest rates hovering around historic lows, the main barrier to entry into the homeownership market is the cost of making a down payment.

Posted in Real Estate Life

HMS Home Warranty: Benefits of the Premier Upgrade Package

Benefits of the Premier Upgrade Package

We know what you’re thinking: You already have great coverage for your appliances and home systems through HMS® Home Warranty, but you’re wondering how you can get even more protection for the things that keep your life in order.

Posted in Home DIY

5 steps to implementing new real estate best practices in your brokerage

5 steps to implementing new practices in your brokerage

Static momentum is one of the top killers of business of any kind.

Posted in Real Estate Technology

Real Estate Sales: Fireplaces top winter home buyers’ wish lists

Real Estate Sales: Fireplaces top winter buyers' wish lists

Looking to generate some real heat around your clients’ properties this winter?

Posted in Real Estate Marketing