One of the best ways that real estate professionals attract new clients online is by blogging to establish themselves as niche experts within the field. By regularly updating your web presence with useful content pertaining to the specific customers you want to attract, you can get more traffic to your website, demonstrate your value to potential clients and receive more high-value inquiries. Today, we’ll talk about the basics of real estate blogging to attract clients.
Determine your niche
The first thing to do is to determine the niche in which you work. This begins with your location. The great thing about being a real estate agent is that, in addition to knowing big picture information about the national real estate market, you are also privy to a lot of in-depth information about your specific area. This will help you to narrow down your topics significantly, and will also mean that the majority of the readers you attract will be looking for homes within your locale.
The next step is to focus your insights on the area of real estate in which you do the most work. Are you a seller’s agent specializing in condominiums or a buyer’s agent specializing in single-family homes? Picking the topic that you know the most about will help to ensure that your blog provides real value to your readers, but don’t be afraid to comment on any real estate issues that will be of interest to your potential clients. The more informed and professional your writing sounds, the more likely it is that readers will turn into clients.
Pick out keywords
When people talk about attracting clients by blogging, they really mean search engine optimization. In many circles, SEO has become synonymous with “black hat” techniques that are considered spammy, but modern SEO is all about making sure that the right people find your content. Keywords can help you to do this.
Start by writing down a list of things that you think someone interested in working with you might search. For example, if you were looking for a San Diego real estate agent who specialized in selling condominiums, you might search “how to sell a San Diego condo,” “San Diego seller’s agent” or “San Diego real estate professional.”
Once you have a list of these terms, head over to the Google Adwords Keyword Planner, which is a tool that will help you to determine how many people are searching for these terms in a given month and how much competition exists for those terms. High competition means that a lot of sites are publishing content relevant to those terms, so it will be hard to rank well, while low competition means that you might be one of the only players in this digital space. Don’t stress too much about keyword planning, but in general, the lower the competition and the higher the search volume, the better.
Once you have your keywords, start writing great quality content on your website about your niche. Every so often – perhaps every 100 words or so – put in a keyword to let Google know that this content is for people searching those terms.
Content isn’t magic, and you will still have to produce content that provides value in order for you to rank well. As you continue to publish blog posts about your niche, you will find that more people come to your site. Of those, some will become clients with the right lead nurturing.