There is a lot of advice out there for real estate professionals who are interested in managing their social media presence, optimizing their website or attracting traffic via content marketing, but less for realtors who are looking to build a website from the ground up.
While many brokers offer a free template-based website, the control and customization that modern website builders can offer may make any associated costs a worthwhile investment. In the past, only highly tech-savvy individuals who knew the ins and outs of HTML and CSS could make an attractive page. These days, there are lots of options for making a page with little or no coding knowledge.
To help you pick the best real estate website builder, we’ve looked at some of the most popular options and distilled the list down to the best of the best.
Pretty new to the scene, Squarespace is possibly the best website builder on the market. It is also one of the most expensive - with plans ranging from $8 per month to $24 per month for heavy eCommerce sites. Unlike other builders, Squarespace has no free plan, but it does offer a 14 day free trial.
This builder offers a number of highly responsive themes, meaning that they auto-customize to look good on any device. Making your site may be as simple as choosing the design you like, customizing with your own photos and adding some content.
For content marketing, Squarespace builds Google Author Rank directly into your profile, which helps with SEO, site indexing and cementing your position as an expert in the field.
Wix has some advantages and disadvantages compared to competitors. This builder has over 50 million websites powered, blowing almost every competitor out of the water in terms of scale. Of course, being one of the older builders on the market helps to increase this statistic. Wix includes a free plan and five paid plans that range from $4.08 per month up to $24.90 per month.
In terms of easy of use, Wix is one of the best. Many website builders attempt the “drag and drop” style for making sites, but perhaps none do it as well as Wix. By implementing a “snap to grid” tool, Wix allows you to place objects directly onto the page, then allow the computer to guess how you wanted the objects aligned. While this sounds like less control, it is considerably better than the alternative, which involves painstakingly moving your mouse millimeter by millimeter.
One disadvantage to Wix is that the “drag and drop” functionality precludes theme changes once you have started customizing. In fact, the lack of consistent structure that this (admittedly convenient) feature creates means that Wix has trouble optimizing for mobile.
Finally, Weebly is a nice mix between Wix and Squarespace in terms of pricing, ease of use and customizability. Weebly includes a free option and its three plans fit into the same range as Wix.
This builder lacks slightly for range of themes, and it doesn’t include responsive themes, opting instead for accompanying mobile themes. You also cannot move the header around, which can be oddly frustrating.
What Weebly does have is an easy, intuitive system for creating and editing pages, altering elements and adding content. The makers of Weebly are also constantly adding features that might be useful for some enterprising real estate professionals, like eCommerce and a brand new membership system.
Choosing a website builder doesn’t have to be a flash commitment – all of these builders will allow you some degree of trial for free. Give them a shot and pick the one you like best.